Tuesday, July 15, 2025

I recently joined a gym. Again. After more than a dozen years (and even more pounds), I’m back in an environment that is full of bass-heavy music, the air thick with the scent of iron, rubber, and effort. What makes this gym different from others I’ve joined (and subsequently left, having quietly resolved that I wasn’t “for” this) is the faces.
In a brilliant marketing ploy by the gym's owner, photographs of real gym members adorn every wall. The eternally frozen faces in these mounted posters are the same faces I see around the gym every time I'm there. The faces don’t bear the strained expressions of the Lycra-clad people around me lifting, pushing, and stretching. They wear inspirational and satisfied expressions (and even more inspirational physiques) that say: “Look at me. I’ve achieved it”. Their eyes stare down the camera lens at me with a fixed determination. They stand (or sit, or squat, or lean against motorcycles for some inexplicable reason) in various positions that show off defined muscles I didn’t even realize could be defined. In my mind, they seem to challenge me, as if to say: “You can do it, too”.
Superimposed next to each face is a different inspirational statement.
Three stand out to me:
“Every Drop of Sweat is a Step Toward the Goal.”
“Your Goals Don’t Care How You Feel — Show Up.”
“Set the Goal. Break the Limit. Repeat.”
This morning, it sparked a revelation in me heavier than any barbell:
I haven’t failed achieving my goals; I’ve failed at setting my goals.
In a world buzzing with endless "to-do" lists, flashy online trends, and a constant barrage of ideal lives broadcast on social media, setting goals can feel like trying to navigate a bustling marketplace blindfolded. Every influencer, self-help guru, fitness trainer, and productivity app promises the secret formula to success, often leaving me feeling more overwhelmed than inspired. We're told to chase everything, optimize every moment, and constantly strive for more, more, more.
But what if true, lasting progress isn't found in the latest fad, but in something far older, far simpler, and profoundly more powerful? What if the wisdom to achieve your deepest aspirations – be they financial, physical, relational, professional, or personal – has been quietly proven for thousands of years by those who truly flourished?
This isn't about rigid, complicated methods. Instead, it's about uncovering timeless principles that empower you to chart a course that is authentic to you, resilient in the face of life’s inevitable twists, and truly transformative. It's a journey back to the essence of human excellence.
You've likely encountered popular acronyms for goal setting: SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) or FAST goals (Frequently discussed, Ambitious, Specific, Transparent). These approaches certainly have their place; they offer a structured way to define what you want. However, for many, they can feel like a rigid checklist that often falls short in the face of real life’s complexities.
Think about it: have you ever meticulously crafted a SMART goal, only to find yourself derailed by unexpected challenges, a shift in priorities, or simply a loss of motivation when the initial excitement wore off? These frameworks, while useful, often overlook crucial elements: the unpredictability of life, the internal world of the goal-setter, and the profound power of simply being excellent in the process, not just achieving an outcome.
For those who have struggled with conventional goal-setting like me, or those new to the concept, these
methods can sometimes feel impersonal or lead to a sense of failure when the rigid structure is broken. We need something more adaptable, more deeply human, and more rooted in enduring wisdom. We need a way to integrate "failure" not as a dead end, but as a crucial learning opportunity within the ongoing process.
True mastery in goal setting, the kind that has stood the test of time, isn't about forcing outcomes. It's about cultivating specific mindsets and practices that align your inner world with your outward aspirations.
Three principles - The Circle of Control, The Power of Less, and The Path of Excellence - are essential classic concepts that embody the art of true direction and goal setting.
In Stoic philosophy, a core teaching is the Dichotomy of Control: understanding what is within your power and what is not[1]. This seemingly simple idea is profoundly liberating and foundational to effective goal setting. We often waste immense amounts of energy worrying about, or trying to control, things completely outside our influence – the weather, other people's opinions, market fluctuations, global events. The Stoics, like Epictetus and Marcus Aurelius, emphasized focusing efforts solely on thoughts, actions, and reactions{2}. When setting goals, this means:
Focus on Your Effort, Not Just on the Outcome: Set goals around the actions you can take, the habits you can form, and the person you can become. While an outcome (like a specific amount saved or a job title) is important, your primary goal should be the consistent, disciplined effort you put in.
o Financial Application: Instead of "I will double my investment portfolio by year-end" (which depends on market forces outside your control), set a goal like: "I will consistently invest X amount each month, diversify my portfolio based on my comfort with risk, and learn more about financial principles." This goal is entirely within your control.
o Fitness Application: Rather than "I will lose 20 pounds by next month" (which depends on metabolism and other external factors), a more powerful goal is: "I will exercise for 30 minutes, five times a week, and consistently choose nutritious foods." This focuses on your effort and choices.
Apply Proactive Resilience, and Anticipate Trouble: The Stoics also practiced premeditatio malorum (thinking ahead about barriers), which involves mentally preparing for potential difficulties and setbacks[3]. This isn't pessimism; it's a strategic recognition of reality. When setting goals, don't just envision success; consider what obstacles might arise, both inside you and outside.
o Financial Application: If your goal is to save for a down payment, what unexpected expenses might come up? How will you respond if your income temporarily decreases? By anticipating these "miscalculations or missteps" in advance, you can build in buffers, alternative plans, or ways to lessen their impact. This allows you to "go beyond what is only in one's control" by preparing for what you can't fully control.
o Career Application: If aiming for a promotion, beyond planning your skill development, consider what you'll do if the position is delayed, or if a competitor emerges. Having a plan for these possibilities isn't about expecting failure, but about building strong, flexible strategies.
By anchoring your goals in what you can control, you build an inner strength that is less swayed by outside events, and you develop a powerful sense of being in charge of your life.
In our hyper-connected world, we're constantly bombarded with other people's "ideal" lives and achievements. Social media, influencers, and even well-meaning friends can present a smorgasbord of options and inspirational goals, making us feel like we need to chase everything. This often leads to scattered effort, diluted focus, and a sense of not being enough.
True effectiveness in goal setting often comes from the opposite approach: goal minimalism. Instead of setting dozens of goals, focus on fewer, more impactful objectives that genuinely connect with who you truly are, not outside pressures.
• Clarity and Focus: When you have fewer goals, your energy and attention are not split. You can put more focused effort into what truly matters, leading to faster, more important progress.
o Personal Growth Application: Instead of aiming to learn three new languages, master an instrument, and start a side hustle all at once, choose one or two main goals that align most deeply with your personal values right now. Perhaps it's "Read 24 books this year to expand my knowledge" or "Spend 30 minutes daily on a creative pursuit."
• Manageability and Tracking: Minimalist goals are naturally easier to manage and keep track of. Seeing your progress helps keep you motivated and gives clear feedback on your efforts.
• Authenticity: By stripping away outside expectations, you can ask yourself: "What do I genuinely want to achieve? What fits with my values, my vision for a fulfilling life?" This makes sure your goals are deeply personal and truly motivating, leading to more steady effort.
o Financial Application: Instead of trying to "get rich quick" because of what society expects, a minimalist financial goal might be: "Become debt-free within five years to gain financial freedom and peace of mind." This goal is deeply true to the person's real desires.
Choosing a minimalist approach to your goals is a strong act of focusing on yourself in a world full of distractions. It’s about picking depth over wide-ranging attempts, and real progress over just being busy.
The ancient Greek concept of Arete is often translated as "excellence" or "virtue," but it means something richer: living up to one's full potential, showing skill in action, and trying for moral and practical excellence in everything you do. It's not just about what you achieve, but how you achieve it – with honesty, skill, and steady effort.
When we use Arete for goal setting, the goal itself becomes a powerful way for personal growth and self-mastery:
• Goals as Chances to Grow: Your goals aren't just end points; they are chances to practice excellence. Working towards the goal helps you develop good traits like discipline, persistence, wisdom, and strength to bounce back.
o Employment Application: If your goal is to move up in your career, it's not just about the promotion itself, but about showing excellence in your current job: learning new skills, being a reliable team member, showing initiative, and always doing high-quality work.
o Health Application: A health goal might be "Run a marathon." The Arete in this isn't just finishing, but the discipline of regular training, the strength to push through discomfort, and the wisdom to listen to your body.
• The Goodness of the Process: This connects directly to seeing "failure" as a chance to learn. If you're always trying for excellence in your actions, then any mistake or unachieved result becomes valuable feedback for making your approach better, not a sign of personal failure. The goodness is in the effort, the learning, and the continuous striving to be your best.
o Investing Application: If an investment doesn't do as well as hoped, the "Arete" approach means you don't dwell on the loss. Instead, you calmly look at what you learned about market conditions, your research methods, or your comfort with risk, then make your plan better for the future.
The most successful people throughout history didn't achieve greatness by blindly following strict plans. They understood that life changes, and goals must too. They embraced flexible planning and improving goals over time.
Your goals are like living maps, not carved in stone. They are meant to be adjusted, made clearer, and even reshaped as you learn new things, as situations change, and as you discover more about yourself and the world. Seeing "failure" simply as a "learning opportunity" – a miscalculation or a small mistake in the planning process – rather than an "end-point," is super important. This way of thinking stops things from standing still and helps you keep growing. This flexibility is a sign of deep wisdom and strength, not weakness. It means you are truly involved in the process, quick to react to reality, and dedicated to doing your very best.
In a world clamoring for your attention, the true power of goal setting lies not in trying to fit external pressures, but in discovering and activating the wise person within yourself. By embracing timeless principles:
• Focus on what you truly control and prepare ahead for what you cannot.
• Embrace minimalism to bring clarity and real purpose to your hopes.
• Strive for Arete – excellence in your process and personal growth – letting it guide every action.
These are not just "new" strategies; they are proven classical approaches that have empowered the most successful individuals for thousands of years. They are achievable, deeply human, and will inspire you to explore yourself, reflect, and take action on your own.
My revelation at the gym, seeing those determined faces and reading those simple, powerful statements, wasn’t about having failed to reach a goal. It was a realization that my understanding of goals themselves needed a complete shift – that the path to success wasn't about more effort in the wrong direction, but about truly knowing how to set a course that aligns with timeless wisdom.
Your journey to financial well-being, stronger relationships, a fulfilling career, and personal growth begins now. It's time to transform abstract dreams into structured, real-world progress. Begin to truly live your plan.
At Plan To Live, we believe in self-empowerment — giving you the knowledge and strategies to build habits that lead to confident financial decisions. We’re not here to sell products; we provide proven frameworks for lifelong solutions. Our core approach — Know, Do, Review — aligns with the pursuit of Arete: striving for excellence through discipline, accountability, and steady improvement.
This article has focused on Know — the first step in understanding what excellence means for your journey. Our next article in this series will focus on Do – how to integrate these concepts into your own life and personal growth.
Consider this your starting point for turning hopes into habits. With clear goals, actionable steps, and simple tools to track progress, we help make personal growth both practical and sustainable. Visit www.plantolive.com to discover how our programs can guide you further in building the life you truly want.
1. Sellars J. Lessons in Stoicism. London: Penguin Books; 2019.
2. Aristotle. Nicomachean Ethics. Translated by R Crisp. Cambridge: Cambridge University Press; 2004.
3. Tzu S. The Art of War. Translated by L Giles. Mineola, NY: Dover Publications; 2005.

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